Now, the network is apologizing (UK Daily Mail).
NBC has become the centre of a race storm after airing an ad featuring a monkey performing gymnastics, right after showing the performance of Gabby Douglas, the first African-American to win Olympic gold.
The network has since apologised for the advert's poor timing, explaining: 'No offense was intended.'
The controversy ignited as sportscaster Bob Costas wrapped his analysis of her incredible routine during the all-around competition last night.
Costas said: 'There are some African American girls out there who tonight are saying to themselves: "Hey, I’d like to try that too." More from London in a moment.'
The broadcast then went to a commercial break, showing an advertisement featuring a monkey wearing a gymnastics uniform and performing a rings gymnastics event.
The unintentional, but poorly-timed ad was for Animal Practice, an upcoming NBC sitcom.
Flashback: This was the menu for the NBC commisary at 30 Rockefeller back in February 2010.
Douglas' gold medal win was amazing, and an inspiration for all girls. Seeing more on the web about her, I'm very impressed with her and the values that were instilled in her and that she is not ashamed to admit.