In fourth, the conservative doc 2016: Obama’s America expanded from 169 to 1,091 theaters and grossed a hefty $2.3 million as a result. The independently produced and distributed documentary scored a higher gross than the three studio-distributed titles that entered theaters this weekend. Not only did 2016‘s national ad campaign kick off in earnest this week, it has recently enjoyed a groundswell of curiosity and is riding a wave of Republican National Convention publicity. The film is no Fahrenheit 911 just yet — that film earned $119.2 million — but its takeoff at the box office is notable.
2016 may earn about $7 million over the three day frame, which would give it almost $10 million total. That’s enough to make the film the second-highest grossing documentary (behind Disney’s Chimpanzee) this year, surpassing Bully‘s $3.5 million cume, as well as the highest grossing conservative documentary of all time — passing Expelled: No Intelligence Allowed, which grossed $7.7 million in 2008. To be clear, its performance isn’t shocking, despite the numerous headlines suggesting it is — just look at the film’s trajectory over the past few weeks.
Stacy on the Right: Movie Review: 2016 Obama’s America
I honestly could not wait to see this film. So much so that in hot anticipation of a sold out show, we bought our tickets on Fandango three days ahead. So glad that we did because the show was indeed standing room only. And by the way, it’s the number one seller on Fandango.com.