In the video, Dunn states:
"Whether it was a David Plouffe video or an Obama speech, a huge part of our press strategy was focused on making the media cover what Obama was actually saying as opposed to why the campaign was saying it, what the tactic was. We had a huge premium, both on message discipline, on people in the campaign not leaking to reporters, on people in the campaign not discussing our strategy, and also on making the press cover what we were saying. One of the reasons we did so many of the David Plouffe (chief campaign manager) videos was not just for our supporters, but also because it was a way for us to get our message out without having to actually talk to reporters. We just put that out there and made them write what Plouffe had said as opposed to Plouffe doing an interview with a reporter. So it was very much we controlled it as opposed to the press controlled it."She follows up by saying:
"By the general election, very rarely did we communicate through the press anything that we didn't absolutely control." Dunn stated they did this through doing "as much live television as possible," so "what the voters heard we determined, rather than some editor in a TV station."
No wonder she and the Obama White House don't like Fox News, since they're the only ones actually trying to act like journalists, instead of lapdog sycophants for this Administration.
But what else would you expect from a White House official who once stated (as Glenn Beck revealed above) that one of her favorite philosophers was Mao Tse Dung, the leader of China's Communist revolution and murderer of tens of millions of Chinese.